Privacy Policy
1. Who We Are
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Website URL: https://arcproforma.com/
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Company Name: ARC powered by Proforma
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Organization Background: ARC has partnered with Proforma—a global marketing solutions leader established in 1978, with over 650 offices and 750,000 clients worldwidearcproforma.com.
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Contact Information:
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Address: Denver, Colorado, USAarcproforma.com+1
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Phone: 303-322-3983arcproforma.com
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General Contact: via web form or email; CEO Andrew R. Cipolla is accessible at andrew@arcproforma.comarcproforma.com.
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2. What Personal Data We Collect and Why
Personal & Transactional Data
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Collected Data:
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Name, email address, phone number from inquiry or quote formsarcproforma.com+1.
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Potentially other data if using company stores (e.g., order history).
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Why:
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To process inquiries, quotes, and fulfil marketing services.
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Legal basis: user consent via submitting contact forms; or legitimate interest for order management and customer service.
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Technical Data
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Cookies & Analytics:
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Likely used for browsing analytics and site performance, though not explicitly stated on the site.
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Legal Basis: Consent, or legitimate interest.
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Sensitive Data
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No evidence of sensitive personal data (e.g., health or financial details) being collected.
3. Comments
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Not applicable—there’s no indication that the site hosts user comments by default.
4. Media
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If users upload media via the site (e.g., custom logo uploads for branded items), those files may become accessible within the system.
5. Contact Forms
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Data Collected: Names, email, phone number, and query details from formsarcproforma.com.
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Purpose: To provide quotes, answer questions, and initiate service.
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Retention: Suggested retention period—e.g., 6 months—for follow-up and customer service purposes.
6. Cookies
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Cookies Used: Not explicitly listed on the site; however, analytics and tracking technologies may be in place.
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Recommendation:
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Provide list of cookies (session, analytics, third-party embeds).
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Explain purpose (site functionality, performance, marketing).
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Offer opt-out instructions via browser settings or Consent Management Tool.
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7. Analytics
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The site likely uses analytics tracking (e.g., Google Analytics), though not stated.
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Recommendation:
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Clarify the analytics provider.
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Inform users how they can opt out (e.g., link to provider’s opt-out page).
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8. Who We Share Your Data With
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Potential Third Parties:
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Form handling platforms.
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Email or CRM systems.
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Fulfillment partners for branded merchandise distribution (ARD, Proforma network).
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What’s Shared & Why:
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Contact details shared for quotes and fulfillment.
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Secure handling and processing of orders.
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Transparency: Link to third-party privacy policies, where applicable.
9. How Long We Retain Your Data
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Suggested retention durations for collected data:
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Inquiry/contact form data: ~6 months.
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Order/customer transactional records: ~10 years (or as needed for tax/compliance).
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Analytics logs: ~1 year (unless aggregated or anonymized sooner).
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10. Your Rights Over Your Data
Users have rights under applicable regulations (e.g., GDPR, CCPA):
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Rights:
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Access your data, correct inaccuracies, delete your data (“right to be forgotten”), restrict processing, object to usage, portability.
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How to Exercise:
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Contact via email (e.g., andrew@arcproforma.com) or designated privacy contact.
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11. Where Your Data Is Sent
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Potential Cross-Border Transfers:
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Data may be processed or stored across Proforma’s global infrastructure.
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Safeguards:
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Use of Standard Contractual Clauses (SCCs), binding corporate rules, or equivalent protections to align with EU/UK data protection standards.
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12. Contact Information (for Privacy Concerns)
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Privacy Contact:
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Email: andrew@arcproforma.com
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Phone: 303-322-3983
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Data Protection Officer (if applicable):
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Not specified; contact CEO or designated representative for privacy matters.
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13. Additional Information (Optional for Commercial Sites)
How We Protect Your Data
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Security Measures:
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Use of encryption (HTTPS), secure servers, access controls.
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Internal Measures:
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Staff training, internal policies to safeguard data.
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Data Breach Procedures
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Response Plan:
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Internal reporting mechanisms.
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Notify affected users and authorities promptly, per applicable laws.
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Third-Party Data Received
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If the site integrates with platforms that provide user data (e.g., CRM or marketing tools), this should be disclosed and explained.
Automated Decision-Making & Profiling
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No evidence of automated decision-making (credit scoring, profiling, etc.). If such features are added in future, they must be disclosed.
Regulatory Disclosures
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If ARC/Proforma operates in regulated industries, include any necessary regulatory-specific notices.

